✦✦ YOUR CLOTHES ARE PLASTIC ✦✦
✦✦ FLAT 10% OFF ON YOUR FIRST ORDER, AUTO-APPLIED AT CHECKOUT ✦✦
✦✦ 60% OF TEXTILES ARE SYNTHETIC ✦✦
✦✦ FLAT 10% OFF ON YOUR FIRST ORDER, AUTO-APPLIED AT CHECKOUT ✦✦
✦✦ YOUR SKIN ABSORBS PETROCHEMICALS ALL DAY ✦✦
✦✦ YOUR CLOTHES ARE PLASTIC ✦✦
✦✦ FLAT 10% OFF ON YOUR FIRST ORDER, AUTO-APPLIED AT CHECKOUT ✦✦
✦✦ 60% OF TEXTILES ARE SYNTHETIC ✦✦
✦✦ FLAT 10% OFF ON YOUR FIRST ORDER, AUTO-APPLIED AT CHECKOUT ✦✦
✦✦ YOUR SKIN ABSORBS PETROCHEMICALS ALL DAY ✦✦
Featured
The Debut Collection
Organic Cotton. No Plastic.
Finally.
Two styles. Three colours. Three sizes. Order now and be part of the first run.
Fabric
100% Organic Cotton
GOTS certified. No pesticides. No synthetic threads.
Dye
Plant-Based Only
No chemical fixatives. No synthetic dyes touching your skin.
End of Life
Fully Compostable
Bury it. It decomposes in months and feeds the soil.
Made In
India
Fair labour. Traceable supply chain. Ships domestically.
✦ The Uncomfortable Truth ✦
The fashion industry built a plastic empire inside your wardrobe.
Since the 1950s, synthetic fibres replaced natural ones. Here is what that really means for your body.
Polyester starts here — PET plastic bottles, melted into thread
Every time you wear synthetic clothing, microplastic particles shed directly onto your skin — and through it. Every wash cycle releases hundreds of thousands of microfibres into waterways, bypasses treatment plants, enters the food chain, and returns to your body.
The chemicals used — BPA, phthalates, PFAS, flame retardants — are classified as endocrine disruptors. They mimic your hormones. They confuse your thyroid. They affect fertility. They accumulate. And they don't leave.
Scientists found microplastics in 77% of human blood samples tested in 2022. They've also been found in placentas, breast milk, and lungs of non-smokers.
EVERY THREAD OF
POLYESTER IS A THREAD
OF PLASTIC WRAPPED
AROUND YOUR BODY
✦ Peer-Reviewed Horror ✦
Six ways your clothes are attacking your body
These aren't opinions. These are findings from peer-reviewed scientific literature. We wish we were making this up.
01
Skin Absorption
Your skin is your largest organ and it's not a closed system. Synthetic fabrics release microplastics directly through your skin — especially when warm and sweaty. Hot yoga in polyester leggings? You've optimised for absorption.
02
Hormone Confusion
Phthalates and BPA in synthetic textiles are known endocrine disruptors — they mimic oestrogen, suppress testosterone, and confuse your thyroid. Your polyester trousers are also conducting an unauthorised hormone experiment.
03
Forever Chemicals
Water-resistant coatings use PFAS — chemicals that don't break down. Ever. In your body, in soil, in water. Accumulating in liver and kidneys. The EU is banning them. Your gym shorts already have them.
04
Fertility Impact
Multiple studies link microplastic exposure to declining sperm motility, disrupted menstrual cycles, and ovarian dysfunction. The damage is slow, cumulative, and potentially generational.
05
The Laundry Loop
Each wash releases up to 700,000 microfibres. They bypass treatment plants, accumulate in fish, and return via food and water. You've already eaten your old gym clothes. Multiple times over.
06
Built To Fall Apart
Cheap synthetics are engineered to degrade so you buy again. Each degrading garment breaks into ever-smaller particles. A polyester shirt causes more pollution in landfill than it ever did on your body.